GetResponse Review

GetResponse is one of the industry's most highly regarded autoresponder systems offering business owners the option of sending beautifully crafted newsletters and follow-up emails, the ability to track customers and analyze ad campaigns, the option to use instant Twitter updates to communicate with customers, and even the ability to send video and PDF attachments in the body of auto-emails.

Because GetResponse is a web-based program, there is no software to install, no waiting for programs to arrive in the mail, and no maintenance of the software once it's in use. With GetResponse, the business owner can also rely on instant delivery of messages, with responses being received by customers within mere seconds of their request.

Unlimited messages

Unlimited is the name of the game when it comes to GetResponse and their communication policies. Individuals who choose GetResponse can create as many autoresponder accounts as they wish, can enjoy unlimited message length when communicating with prospective clients, and unlimited message changes, allowing a person to change, update, or edit their autoresponders as many times as necessary, 24 hours a day. Unlimited, free technical support is also available to all subscribers, providing the peace of mind that all business owners deserve.

Email tracking

The built-in tracking offered by GetResponse is similar in structure and detail to Google's Analytics, offering the business owner an abundance of information and reporting data on customer behavior.

Some of the reports include: open rates, which tracks how many people actually open the auto-email that is sent to them, removal rates, which tracks how many choose to opt-out of receiving electronic correspondence from your company, and click-thru rates, which tracks how many people chose to click through from the message to actually visit the business owner's website. These reports can be crucial in guiding and improving a person's internet marketing efforts, and are therefore more than worth the investment made in the GetResponse service.

Cost

This brings us to our next category - cost. For everything it provides, GetResponse is extremely affordable. For most businesses, in fact, just one new client will more than pay for an entire year of a top-level GetResponse subscription.

GetResponse starts at $17.95 a month.

For those businesses that are extremely low on advertising funds or who somehow can't find enough supporting evidence to make the investment, GetResponse provides a free version of their service. The difference between the free service that GetResponse offers and the subscription-based service is that emails sent via the free service will have small ads for other companies embedded into them. Either way, business is practically guaranteed to grow, so either option warrants some serious consideration on the part of the business owner.

Negatives

If there is any downside to the GetResponse service, and it is truly difficult to identify one, it is live support aspect of their customer service. While there are copious tutorials and instructional documents, on the off chance that someone has to call to speak with an actual person, the service can be a little spotty.

This should be considered as a minor problem, especially considering the fact that the program is so intuitive and the online instructions so thorough, that the chances of someone needing to speak with a live representative are pretty slim.

Overall

There is no doubt that a successful internet marketing campaign can mean the difference between success and failure for any business. For most business owners, the time that must be devoted to running a successful campaign is time better spent building the business in other ways. Therefore, autoresponder programs have become invaluable to today's businesses. In terms of functionality, usability, and reasonable cost, GetResponse is quite simply an excellent choice. With informative reporting, reliable responses, and so many unlimited options, a business owner would be hard pressed to find a better value than GetResponse.

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